Every once in a while, a brand and their ad agency will come up with a good viral campaign all by themselves. But the best viral advertising takes consumer interaction that already exists, and turns it into something great. Here, EA Sports responds to a YouTube video that exposes a "glitch" in their Tiger Woods 08 video game.
Agency: Wieden+Kennedy
August 27, 2008
Tiger Woods Walks on Water
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment