Looks like ad agency veteran Alex Bogusky of Crispin Porter + Bogusky just watched Super Size Me and decided to write a book based on what he learned. There's some speculation that The 9-Inch Diet might be part of a bigger campaign from the agency that shoves over-sized portions of Burger King and Domino's crap down America's throats. Regardless, it's a warning that is worth repeating. And who would know better than a man on the inside?
More info at Creativity Online.
August 21, 2008
"The 9-Inch Diet" by Alex Bogusky
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