Be Humankind

The non-profit organization Oxfam just launched the "Be Humankind" campaign to "turn heads and inspire more people to join in overcoming poverty." C'mon, all we have to do is shoot Ghostbusters crap out of our throats to take down injustice.

For a quality article on this campaign's potential and the importance of branding for nonprofits, click on over to TreeHugger.