February 1, 2008

Burt's Bees Ad

Burt's Bees (now owned by Clorox) releases its first major national ad campaign targeting the ingredients of its unnatural competitors. They make a good argument, but they already had me at hot naked chick in the lawn.

Clorox is clearly trying to clean up its image. In addition to acquiring Burt's, they've also just launched Green Works, a line of environmentally friendly cleaning products.

Click image to enlarge.

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