Dodge reintroduces the Challenger, one of its classic muscle cars, with this mobile teaser. Cruising metropolitan streets in tandem, it clearly references The Dukes of Hazzard's General Lee, which was actually a '69 Dodge Charger. It's still pretty bad-ass. Agency: BBDO, Detroit
Click image to enlarge.
September 26, 2007
Dodge Challenger Mobile Billboard
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